Orajel
Orajel’s training toothpaste provides the perfect first step for toddlers starting a brushing routine—but not enough parents were buying in. So we launched a social campaign highlighting the adventurous nature of a toddler’s palate, giving parents some food for thought.
UGC
Why is a brushing routine so important for babies? We remind parents that the answer is already on their camera rolls.
Snackable gifs
Once you see the world from a baby’s perspective, you understand why everything ends up in their mouth—and why training toothpaste should be the next household item they try.
